hese days most homes are sold because they’re advertised on the major property sites like Realtor.com and Zillow, regardless of the agent involved. We felt it was in our customer’s best interest, that instead of competing with the likes of Zillow, we integrate their information with the MLS on our site to give you all of you information you would need in one spot. What you end up with is the most comprehensive realtime uptodate listings on the web. That is why more and more people are turning to My Florida Properties.
Old industry pros told us that the easy money was in being traditional brokers, and that we should charge top dollar for the services we provide, but we couldn’t stop thinking about how the real estate landscape has changed in a technology driven world, where information is freely available, consumers are smarter, and finding a home or let alone an agent you can trust can be a daunting task. We are using technology, and information, putting our customers first and in control, and using this technology to save our clients money.